My Clinic KSA — Saudi National Day Campaign

Driving engagement and conversions through a culturally relevant promotional campaign

Overview

A targeted social media campaign created for Saudi National Day, promoting cosmetic services through culturally relevant and conversion-focused content for My Clinic KSA (Bupa Arabia).

Platforms: Instagram

The Challenge

• Creating timely, culturally relevant campaign content

• Promoting cosmetic services in a competitive healthcare market

• Balancing promotional messaging with brand credibility and trust

What I Did

• Developed campaign creatives aligned with Saudi National Day

• Designed promotional content for cosmetic service offers

• Ensured consistency with brand guidelines and healthcare standards

• Focused on clear messaging and strong call-to-actions

Results

• Increased engagement during the campaign period

• Improved visibility of cosmetic service offerings

• Delivered conversion-focused creatives aligned with seasonal demand

Creative Direction

A visually engaging and culturally aligned approach incorporating national elements, celebratory tones, and clean layouts to drive attention and conversions.