Comfort (Unilever) — Social Media Campaign

Creating engaging digital content for a global FMCG brand

Overview

Social media campaign and digital content created for Comfort (Unilever) as part of agency work at The Glitch, focusing on engaging audiences through visually compelling and brand-aligned creatives.

The Challenge

• Creating content aligned with global brand guidelines

• Standing out in a highly competitive FMCG market

• Maintaining consistency while producing engaging, scroll-stopping visuals

What I Did

• Designed social media creatives aligned with brand guidelines

• Developed visually engaging content for digital platforms

• Worked within an agency environment to deliver campaign assets

• Ensured consistency across multiple formats and executions

Results

• Delivered high-quality campaign creatives aligned with a global brand

• Maintained consistency across digital touchpoints

• Contributed to engaging and visually impactful social media content

Creative Direction

A vibrant and engaging visual approach aligned with Comfort’s brand identity, focusing on strong colours, product visibility, and consumer appeal.